Thursday, January 19, 2012

Determine Strategic Objectives

Step 1.

Take the lead by convening all the key stakeholders in your charity’s Web site.

Make sure you have representation from at least the following areas:
Image of Collaboration Model
Image of Hommer Simpson on Collaboration. Okay, but I’m not good at details, or the big picture. I also show up late and drunk. I’ve got a good feeling about this.Together, agree on what exactly you want the Web site to accomplish. Make a list and prioritize it.
This is easier said than done but don’t skip this step . . . even if it takes months to reach an agreement internally.

Here’s an example of a list of objectives for your nonprofit website:
1. Raise Money
2. Media Relations
3. Get Volunteers
4. Educate Public
5. Build Relations

Givers Take Image, It's not entirely clear to me what exactly you do.

Step 2. Put Metrics Into Place

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