Step 1.
Take the lead by convening all the key stakeholders in your charity’s Web site.
Make sure you have representation from at least the following areas:
Together, agree on what exactly you want the Web site to accomplish. Make a list and prioritize it.
This is easier said than done but don’t skip this step . . . even if it takes months to reach an agreement internally.
Here’s an example of a list of objectives for your nonprofit website:
1. Raise Money
2. Media Relations
3. Get Volunteers
4. Educate Public
5. Build Relations
Step 2. Put Metrics Into Place
Thursday, January 19, 2012
Determine Strategic Objectives
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