Brand to Five Audiences

Step 12.

There are five audiences of a nonprofit brand. Be intentional and consistent toward these audiences.

Design a communication strategy for each audience:

Internal: Staff, Volunteers Board Members

External: Donors (Individuals, Corporations, Foundations)

Public: Potential Staff & Donors

Media: The Press, Online & Offline

Beneficiary: People You’ve Helped




Step 13. Understand the Donor Context

Brand to Five Audiences