Thursday, January 19, 2012

Brand to Five Audiences

Step 12.
Five Audiences of a Nonprofit Brand Model
There are five audiences of a nonprofit brand. Be intentional and consistent toward these audiences.

Design a communication strategy for each audience:

Internal: Staff, Volunteers Board Members

External: Donors (Individuals, Corporations, Foundations)

Public: Potential Staff & Donors

Media: The Press, Online & Offline

Beneficiary: People You’ve Helped

Givers Take Image, Our newspaper wanted to a story on your charity but could not find who to contact.

Step 13. Understand the Donor Context

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