Step 30.
You never know what will inspire a person to join you in your quest to make the world better.
Seize every opportunity to help your donors and friends champion the cause.
Create an icon that represents your partner program with an inspiring statement that people can insert into their personal email signature.
This is the virtual equivalent of the address labels for snail mail but much more effective.
Make sure the link “Save a Life Today?” goes to a corresponding landing page on your Web site.
Step 31. Provide a Personal Touch
Thursday, January 19, 2012
Promote and Position
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