Thursday, January 19, 2012

Promote and Position

Step 30.

You never know what will inspire a person to join you in your quest to make the world better.

Seize every opportunity to help your donors and friends champion the cause.
Image of Call to Action Button ExampleCreate an icon that represents your partner program with an inspiring statement that people can insert into their personal email signature.

This is the virtual equivalent of the address labels for snail mail but much more effective.

Make sure the link “Save a Life Today?” goes to a corresponding landing page on your Web site.

Givers Take Image, The first time I heard about your charity was through a friend of mine.

Step 31. Provide a Personal Touch

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