In North America alone, there are over 1.4 million charities.
You must articulate your unique attributes in order to inform the potential donor why they should support you instead of some other worthy nonprofit.
For example, if you are an animal cause, perhaps one of your unique attributes is that you have a “no kill” policy.
By declaring these attributes you are positioning your organization a part from all of the rest.
Here is one idea on how to entice people to read about what makes your charity distinctive from other similar ones.
Step 33. Present Third-Party Endorsements
Thursday, January 19, 2012