Thursday, January 19, 2012

Explain Why Your Charity is Unique

Step 32.

In North America alone, there are over 1.4 million charities.

You must articulate your unique attributes in order to inform the potential donor why they should support you instead of some other worthy nonprofit.

For example, if you are an animal cause, perhaps one of your unique attributes is that you have a “no kill” policy.

By declaring these attributes you are positioning your organization a part from all of the rest.

Here is one idea on how to entice people to read about what makes your charity distinctive from other similar ones.
Photo of a homeless family with a unique qualifying statement. Why Support Us? We are the only shelter in town that keeps entire families together.

Givers Take Image, I hate the thought of breaking up a family, just because they may find themselves homeless is not a good reason . . . that is why I give to the mission.

Step 33. Present Third-Party Endorsements

No comments: