Thursday, January 19, 2012

Determine How People Use the Internet

Step 7.

Ask yourself, “how do the groups of people, I identified previously that I need to attract for the purposes of accomplishing my objectives, use the Internet?”

Think about the type of Web sites these groups traffic. When are they online? What search engine do they use? What type of blogs and chat rooms do they frequent? What social networks do they belong to or visit? Where do they get their news online?

Younger people use the Internet differently than older.

Map out, for each target audience, how they use the Internet. This will help you determine how best to present content and also go along way in helping you determine how to spend marketing dollars to promote your website.

Givers Take Image, This summer, I want to volunteer my vacation to a charity.

Step 8. Determine What Action

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