Thursday, January 19, 2012

Ask For Only What You Need

Step 67.

One of the fastest ways to create frustration and get people to abandon your donation/fulfillment page is to ask for way too much information.

Don’t make the potential donor have to scroll downward to complete your form or there is a good chance they may feel overwhelmed.

People use their credit cards all the time, perhaps too much, anyway my point is that they know what is the pertinent will become irritated if they believe you are asking for information for the purpose of subsequent marketing efforts.

The best donation/fulfillment pages have content that captures the most critical information to complete the particular transaction.

Givers Take Image, Why do you need to know how old I am and how much money I make to make a donation?

Step 68. Create an Integrated Web Strategy

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