Thursday, January 19, 2012

Understand the Donor Context

Step 13.

Many nonprofits are simply placing a bright red “donate now” button on their Web site and hoping for the best. But that is not the best strategy, nor what donors desire.

Contextual Fundraising™ is a strategy that meets the objectives of a donor and charity simultaneously. It’s the process of designing experiences around four classifications of donors to inspire giving:

1. Do Good
2. Make A Difference
3. Shared Mission
4. Shared Vision
Donor Context Model

Therefore, replace old fundraising content strategies of reaching Enie, Meenie, Minie, Moe, with the new Donor Context Strategy.

Your most loyal donors share your vision while other donors simply want to do good but they are more passionate about another cause.

Givers Take Image, I noticed that you don't publish your annual report on your Web site, why is that?

Step 14. Customize for Do Good Donors
Fundraiser Confidential: Online Secrets for Nonprofits

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