Thursday, January 19, 2012

Create a Marketing Funnel for Each Objective

Step 24.

The optimum number of marketing funnels you should have on your Web site is between five and seven.

Any more than seven funnels and you begin to overwhelm people with too much information and too many options.
Marketing Funnels Tied to Objectives Model

Givers Take Image, I quickly found the information on Lung Cancer on your Web site.

Step 25. Implement Contextual Fundraising

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