Thursday, January 19, 2012

Declare Your Values

Step 20.

What are your organization’s guiding principles?

What are the 3 or 4 things you value most?

“Shared Mission” donors select their charities the same way they do political candidates and parties ― aligning with those with whom they share similar beliefs.

Where on your Web site do you present what you believe? Your values should be outwardly focused in order to spark enthusiasm in others outside of your charity. Here’s an example of how to declare what you believe. However, it is more important to show those beliefs in action than just to say what you stand for and believe in.

Photo of Falcon with value statement, We believe every living thing serves a purpose regardless of the human understanding of that purpose.

Givers Take Image, Being involved with you makes me feel like a champion for the environmnet.

Step 21. Customize for Shared Vision Donors

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