Step 2.
We value what we measure.
After you have prioritized your strategic objectives, determine how you are going to measure success.
Based on past web site performance, decide on realistic goals for each objective.
If you decide not to measure an objective then lower its level of priority.
However, most activities can be measured either by return on investment (ROI) and/or return on mission (ROM).
Even though these first couple of steps seem rudimentary, I’m amazed at the caliber of nonprofits that have not implemented them and trust me, somebody somewhere will define your success if you don’t.
Step 3. Agree on Ownership
Thursday, January 19, 2012
Put Metrics into Place
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1 comment:
You are so right about many nonprofits skipping these first two essential steps. Then the website takes on a life of its own, spinning away from the very things it should be accomplishing for the organization.
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