Thursday, January 19, 2012

Put Metrics into Place

Step 2.

We value what we measure.

After you have prioritized your strategic objectives, determine how you are going to measure success.

Based on past web site performance, decide on realistic goals for each objective.

If you decide not to measure an objective then lower its level of priority.

However, most activities can be measured either by return on investment (ROI) and/or return on mission (ROM).

Even though these first couple of steps seem rudimentary, I’m amazed at the caliber of nonprofits that have not implemented them and trust me, somebody somewhere will define your success if you don’t.
Image of Goal Setting Model

Givers Take Image, The email you sent me said that we raised $250,000 and fed one million children, that's awesome.

Step 3. Agree on Ownership

1 comment:

Anonymous said...

You are so right about many nonprofits skipping these first two essential steps. Then the website takes on a life of its own, spinning away from the very things it should be accomplishing for the organization.