Agree on Ownership

Step 3.

When you identified your charity’s strategic objectives, which one became the top priority? If it was to “raise money” then put the fundraisers in charge of your website.

Did “educate the public about your cause” come out as the top? Then put the program experts in charge.

Is your Web site primarily for the purpose of worldwide communication? Then put your experts in technology in charge.

It doesn’t really matter what the number one strategic objective is for your website . . . Just make sure the people with the responsibility have the proper authority to achieve success.

If I were you, I’d want to know that someone is waking up everyday thinking about what new and exciting connections they can make online to further your cause.

Do you have that someone in place?




Step 4. Remember Your CFO is Not a Marketer

Agree on Ownership