Thursday, January 19, 2012

Customize for Shared Mission Donors

Step 19

“Shared Mission” donors are people who value the same things you do.

It is critically important to declare your organization’s values in order to attract the right kind of people.

The donors who share your mission have demonstrated it time and again through their support.

These are the people who will wear your nonprofit’s garb for others to see.Image of Vote for Pluto T-Shirt
They are proud to declare their association with you.

The more you clearly define what you believe the better you will be at finding these vital constituents.

GiversTake Image, You make me think. I never thought about the environment in that way before.

Step 20. Declare Your Values

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