Think Like the Media

Step 83.

The media is finding more ways to be efficient with their time. They are monitoring topics and stories by subscribing to RSS feeds of search results on news and blog search engines. Here are some examples:
These search engines and bookmarking sites are another example of the uniqueness of PR online compared to offline. As we discussed in the Step 81, driving people to your charity’s site from a keyword and tagging standpoint through Social Networking does apply from an editorial coverage as well. Ensure your press releases are available to these sources and that every article and/or story (Brand Promise) published is available as part of a RSS feed.

Find Like-minded Web sites for PR and Banner Ad Placement

Google News invites organizations to write articles and submit them to publication Web sites and blogs within their family of Web sites. Type your organization’s keywords into Google News Search and you’ll discover numerous Web sites and blogs who are talking about your organization’s core issues. Contact these sites to see if they will accept your charity’s press releases, ads, stories and/or articles.

Content syndication is one of the best ways for better search engine rankings and driving traffic to your charity’s Web site. The best way to get other sites to link to yours is to create great content. Combine creative and optimization skills to create compelling, keyword relevant articles and press releases. Understand where your target audience (like-minded people) and circles of influence get their information and be there. Make sure your content is easy to find and to syndicate by using a blog content management system to host articles and press releases.



Step 84. Deliever Your Message with Impactful Banner Ads

Think Like the Media