Thursday, January 19, 2012

Build a Strong Case for Support

Step 57.

Millions of charities exist today doing great work to make our world a better place.

Addresses the six questions below through words and imagery and you’ll set your organization a part from the rest.

1. What’s the problem or opportunity your charity is addressing?

2. How are “we” going to solve it?

3. Here’s our unique approach?

4. Here’s how “you” can be involved?

5. Create urgency . . . why does action need to be taken now?

6. What are the consequences of not acting?

These questions can be used for any fundraising tactic in any media.

Givers Take Image, I had no idea the need was so great.

Step 58. Anticipate Every Move

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