Thursday, January 19, 2012

Focus Fast

Step 39.

The most effective and compelling homepages are those like rhinoceros.Photo of a rhinoceros

A single point, powerfully . . .

Using imagery and text, your most important objective should take up a large piece of real estate on your charity’s homepage.

You only have seconds to tell your story . . . Your brand promise, so don’t major on the minor.

Forget your nonprofit’s “30-second elevator speech” because that's an eternity on the Internet.

Get to the point fast . . . Focus on your big idea.
Example of how a model helps to communicate a point.

Givers Take Image, There is way too much information on your Web site. Where do I start?

Step 40. Create an Event Calendar
Design Your Message

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