Focus Fast

Step 39.

The most effective and compelling homepages are those like rhinoceros.

A single point, powerfully . . .

Using imagery and text, your most important objective should take up a large piece of real estate on your charity’s homepage.

You only have seconds to tell your story . . . Your brand promise, so don’t major on the minor.

Forget your nonprofit’s “30-second elevator speech” because that's an eternity on the Internet.

Get to the point fast . . . Focus on your big idea.





Step 40. Create an Event Calendar
Design Your Message

Focus Fast