Thursday, January 19, 2012

Tell Stories

Step 26.
Photo of a homeless man and his story.
The best way to inspire people to your cause is to use words and imagery; to tell a story that encompasses the brand promise of your organization.

Above is an example of how to incorporate the brand promise into a story.

Givers Take Image, I want to help people who want to help themselves.

Step 27. Present Fundraising Offers

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