Thursday, January 19, 2012

Provide a Personal Touch

Step 31.

Imagine that your Web site is your organization’s virtual donor-relations person.

If you brainstorm this thought for a period of time, you will gain insights to better online communication.

Would you ever make a personal visit to a donor and not offer your name?

Always, always, always provide a name on your Web site so people can make a personal connection with your charity.

Image of Web Master IconThis is so basic in relating to people I hesitate to even recommend it but 9 our of 10 nonprofit Web sites I analyze fail at this step.

Who or what is Webmaster? Collectively as charities, we have replaced our real face with an interface.

Givers Take Image, Who should I contact about my question?

Step 32. Explain Why Your Charity is Unique

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