Step 31.
Imagine that your Web site is your organization’s virtual donor-relations person.
If you brainstorm this thought for a period of time, you will gain insights to better online communication.
Would you ever make a personal visit to a donor and not offer your name?
Always, always, always provide a name on your Web site so people can make a personal connection with your charity.
This is so basic in relating to people I hesitate to even recommend it but 9 our of 10 nonprofit Web sites I analyze fail at this step.
Who or what is Webmaster? Collectively as charities, we have replaced our real face with an interface.
Step 32. Explain Why Your Charity is Unique
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