Step 31.
Imagine that your Web site is your organization’s virtual donor-relations person.
If you brainstorm this thought for a period of time, you will gain insights to better online communication.
Would you ever make a personal visit to a donor and not offer your name?
Always, always, always provide a name on your Web site so people can make a personal connection with your charity.This is so basic in relating to people I hesitate to even recommend it but 9 our of 10 nonprofit Web sites I analyze fail at this step.
Who or what is Webmaster? Collectively as charities, we have replaced our real face with an interface.
![Givers Take Image, Who should I contact about my question?](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDpWsOT_wmNRNZlSlxUU3-DiDx1jRbhTcVUgcr2AWAlezFOgLz8rrO1GMFwQeMld5l0JlEv09Nf3wcQaMmd3JkOKMtjtQ7xN8ap4YbSE3roOx56a_WSt5-xSxxFtmpAC7YciRyOfHG0Vo/s400/CropperCapture%5B7%5D.jpg)
Step 32. Explain Why Your Charity is Unique
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