Present Your Core Message

Step 10.

Your organization’s core message is found at the heart of its brand.

The more you present your brand promise the better you will be at attracting the right kind of donors.

Many charities speak about their internal process, distribute, coordinate, manage, facilitate but donors give because of the impact of that process and not the process itself.

Talk about this "Brand Promise" and not about that "Organization."






Step 11. Have a Big Vision
Inspire Passion

Present Your Core Message