Thursday, January 19, 2012

Attract Like-minded People

Step 48.

Design your marketing plans to reach like-minded individuals. Keep in mind, for as many different kinds of people there are in this world, there might be as many reasons to become involved with your organization.

Therefore, when you are making plans to attract people to your Web site, ask yourself “Who would be interested in my cause and why and where do they hang out online?

Like-minded Model

As this model indicates, being like-minded doesn't necessarily mean being alike. They all care about the environment, so they value the same thing but for different reasons.

Step 49. Syndicate Content Through RSS

No comments: