Determine Strategic Objectives

Step 1.

Take the lead by convening all the key stakeholders in your charity’s Web site.

Make sure you have representation from at least the following areas:

Together, agree on what exactly you want the Web site to accomplish. Make a list and prioritize it.
This is easier said than done but don’t skip this step . . . even if it takes months to reach an agreement internally.

Here’s an example of a list of objectives for your nonprofit website:
1. Raise Money
2. Media Relations
3. Get Volunteers
4. Educate Public
5. Build Relations



Step 2. Put Metrics Into Place

Determine Strategic Objectives