Remember Your CFO is not a Marketer

Step 4.

Every Chief Financial Officer in a nonprofit would like the fundraising staff to raise undesignated income. So much so their influence is causing charities to present passionless marketing.

Passionless marketing leaves a person thoroughly under-whelmed and in most cases it is designed in the pursuit of the “no-strings-attached greenback.” However, in some cases charities are just simply not providing enough detail to compel a person to join their cause.

There is a principle in fundraising, “the more specific you are in telling a donor what their money will do, the more money that donor will give you.” Which is more compelling to you?





Step 5. Clarify Who You Want to Reach

Remember Your CFO is not a Marketer